Financial Stewardship Starts in Preschool
Eagle Rock Kids™ is a story-based media company that teaches young children money habits with joy, patience, and confidence.
Money Habits Form by Age 7.
Emotional habits form earlier.
The early money habits that shape our lives—financial, emotional, and behavioral—begin before we even learn how to tie our shoes.
Research shows that money habits form by age 7. Emotional patterns are set even earlier. That’s why Eagle Rock Kids™ uses stories and rituals—not lectures or screens—to nurture patience, self-regulation, and confidence before kindergarten.
Each story—starting with Ella’s Slow & Sweet Lemonade—invites kids into a calm, repeatable rhythm that teaches values like saving, sharing, and waiting with pride. From countdown charts to tokens and affirmations, our kits help children feel in charge of their actions—and proud of their progress.
Created by a mother of two and former private wealth strategist, Eagle Rock Kids is a financial literacy system that uses preschool activities designed to help families plant the habits of future financial freedom.
Why This Matters:
- Money habits form by age 7.
- Rituals stick better than rules and rote memorization.
- Our kits make establishing healthy money habits feel joyful, not judgmental.
I loved how Ella learned about being patient and also responsible during the process of growing a lemon tree from a tiny little seed. Great read for the little ones and beautifully illustrated.
Olga B.
"This is great and something I need for my little one!"
Amma O., Mother of a Kindergartener
